With the news media in full throttle, using terms such as “MELTDOWN”, “CRISIS” and “RAVAGED” to describe our industry, it’s easy to understand why buyers and sellers feel a little skittish. With terms like "recession", "stagflation" and "global slowdowns", it’s easy to understand why so many people lack confidence in the market.

News flash! More millionaires are created in downturns than upswings.

Bulletin! The goal of economic gain is to buy low and sell high.

This just in! While your competition is shrinking and pulling back, this is the time to strategically grow.

At times like this, you need to lean into the most innovative and creative parts of your nature, let out your inner entrepreneur and build a plan for success.

Nelson Rockefeller was, in his time, the wealthiest man in the world. He stated that the time to buy real estate was when the blood was flowing in the streets. That was as true for the turn of the 20^th century as it is today in the 21^st. This is what opportunity feels like; lean into it, embrace it and conquer it.